Rx Kids in Michigan

The State of Michigan has made a bold, historic investment in families — supporting the expansion of Rx Kids, the nation’s first community-wide prenatal and infant cash prescription program.

Launched in 2024, Rx Kids provides support of $1,500 during pregnancy and $500 per month for babies during the first 6-12 months of life. The program has already reached over 3,600 families across 11 Michigan communities, delivering more than $15 million in direct support.

Over the next three years, Rx Kids aims to expand to dozens of new communities reaching nearly 100,000 babies and covering about one-third of all births in Michigan.

We’re thrilled to quickly expand this proven, plug-and-play model to more communities across the state. Check the list of current Rx Kids Communities.

Not in Michigan? Check out our Start-Up Guide for more information on how to bring Rx Kids to your city, county, or state.

How it Works

Rx Kids is plug-and-play which means it’s already built and ready.

Rx Kids provides the core support – including operations, enrollment, research, reporting, and communication tools. Enrollment and cash delivery systems, administered by global leader in cash delivery GiveDirectly, ensure the highest standards of security, privacy, and program integrity – while maximizing efficiency and decreasing administrative burden. In each community, Rx Kids partners with local champions that help with fundraising, outreach, and coordination.

Rx Kids is a movement – we believe in celebrating moms, babies, and families. Local champions work closely with Rx Kids to celebrate by hosting annual baby parades and other family-oriented events.